Your ultimate goal as a digital marketer is to stay abreast of all updates and changes made to applications and algorithms that affect digital marketing. And with Google known to come up with unexpected updates to its algorithms all the time, you need to know how to adjust your digital strategy to escape the confusion that comes with such changes.
So, where should your focus be at? Well, you need to pay attention to SEO, the evolving rather than dying lens that determines the success or the failure of your digital marketing strategy. This is where the SEO monitoring tools come from; these tools will let you maneuver around any algorithm tweak ensuring that your website returns data that satisfies the needs of online users when they enter search queries. Note that when we mention SEO tools, we refer to all the monitoring tools for technical SEO, optimization of content, link building, backlink analysis, rank tracking and keyword research.
Wondering which tools these are? Well, let’s get straight to them.
If you are to ever succeed in digital marketing, and if you want your SEO strategies to pay off, then you cannot skim on time and the resources you use for keyword research. What we are saying is that you need SEMRush, a leading keyword research tool that will not cost you anything.
SEMRush is a comprehensive dashboard which reports on the performance of your domain wholly or in part by looking at specific pages.
From the SEMRush website, you can access a number of toolkits, and the SEO toolkit is one of the tools. It will let you plug in your web pages then see what keyword the page is ranking for. The SEO toolkit will also help you determine the page’s ranking as well as the monthly search volumes for the keyword.
You can also use SEMRush’s SEO toolkit to compare the performance of your website to that of your competition while analyzing backlinks from other websites and to your website for link building. It also allows you to research on the most appropriate keywords as you take advantage of similar on-page opportunities for SEO.
- Google’s Webmaster Tools
These are free tools necessary for site analysis. As a tool created by Google, it tells you what Google needs exactly. This also means that you are using different tools to obtain the information you’re looking for.
One of the most important site analysis tools by Google, a tool that helps with technical SEO is Google’s PageSpeed Insights. Using this tool, you get to measure the speed and the overall performance of your site on a mobile site and a desktop device.
This feature is of great significance now that users perform internet searches on their mobile devices than on desktops. And with the same users proving to be an impatient lot, your site performance needs to be as high as possible.
With the insights from the PageSpeed Insights tool, you can employ the best marketing practices while computing a score (between 1 and 100) to estimate your performance’s headroom.
The other Google’s Webmaster tool is Fetch as Google. It lets you see a URL as you would if you would access Google’s systems. You can use it if you want to find the reason for your unsatisfactory SEO performance. Using the information returned by the tool, you can edit your page for better performance in later searches.
- Check My Links
Yet another free tool. It’s ideal for link optimization. That is: it checks whether your internal or external links work.
You thought right; this tool works as a checker for broken links making it easy for you or your editors/ publishes to change your content before the page goes live.
It works super-fast, highlighting the broken links for you. It highlights broken links in red and the good links are in green.
- Hubspot’s Website Grader
Why pay for site analysis when you can use Hubspot’s free Website Grader?
The Website Grader is a tool that helps you uncover diverse search engine optimization opportunities. How does it do this? It generates highly personalized reports created based on different metrics.
It analyzes a website by looking at its performance. Here, it takes into account the page speed, page size, and requests among other factors.
SEO: The Website Grader will determine whether or not your website is easy to find by humans and bots. For this, it looks at your page titles and meta descriptions.
Mobile-readiness: here, the viewport settings and the responsiveness are evaluated.
Lastly, Hubspot’s Website Grader will check the security of your website by looking at the SSL Certificate which proves the authenticity and the safety of your website.
Sounds like a tool your website could use, right? Well, to obtain the insights you are looking for, plug in the details of your email address and your barber shop Toronto’s website into the Grader. The results you obtain a range from 1 to 100.
- Screaming Frog’s SEO Spider
This is the other SEO tool for website analysis. Though a paid plan exists, the LITE version is available at no cost. And as we all know, the free version comes with limitations.
The Screaming Frog’s SEO Spider is a digital marketer’s best friend as it’s designed specifically for SEO.
What does it do?
This spider crawls all the websites you specify, and in the process, it examines the URLs to spot the ones with common issues associated with SEO.
Thanks to this tool, you can crawl large websites in minutes a task that would require hours or days if you have to evaluate the URLs manually.
It runs on a fairly intuitive Java program which is easily navigable. And, you will also like that it lets you export data to your Excel sheets for detailed analysis.
You can also use these tools
- Moz’s Pro Tools or Woorank for site analysis
- BuzzStream, AuthoritySpy, or Citation Labs’ Broken Link Finder/ Prospector for link building.
- Bing Webmaster Tools for technical SEO and keyword research
- AdWords and Google Correlate for Keyword Research
With these tools, you can leverage the power of the best SEO practices to get the most for your business.