Website design has definitely traveled a long road since their inception in the 1990s. Web design trend is something that keeps changing year after year and the entire website design philosophy has evolved into a more exuberant and vivacious outlook, much, much better than the one’s old school. But in the midst of rising and trending design techniques and new colors pooling in, there are some that are also taking a step back and trying the old day techniques in designing to evoke nostalgia.
According to Chris Stone, the chief blogger at Branex, a website design agency in Toronto that has created numerous websites for clients till date:
“Clients now want to tip their hats to 1990s. Only my agency has seen an up stick in what I should call a ‘step back in design philosophy’, where clients are demanding more bare bone looking, and retro styled website designs.” Some websites are purposely built with awkward looking navigations. Opting for weirdness in design also attract the viewers’ attention at most times, but that too highly depends on the kind of business industry you are operating in. the game has changed to a lot of animation in the design or use of animated GIFs with something old school.
The dawn of an old tradition
Millennials and the members of Generation Z, those who were born in the years from the mid-90s to early 2000s may not even remember what the web looked like in earlier days. However, the retro based designs do tap into the cultural revival of all elements, apparel, music, drama art has come a long way till date and 90s were the time where most of them took dramatic changes and evolved into something that they are today. Retro, specifies the heritage in website designing today. A heritage that is tremendously important for brand building and creating associations.
For those web visitor who has passed through the age bracket of the ones mentioned above, this web design trend recalls the impoverished internet of their youth. The days when mobile optimization was not there and sites were not tested on the A/B testing procedures to get the best outcome.
According to Paul Ford, a 42-year-old instructor at the interactive school of visual arts in New York agrees to that website of today may seem or feel disappointing to the users who belonged to the early adopter’s category. Now businesses whose target audiences are such must somehow manage to bring that familiar feel for them to interact with their brand on an increasingly effective platform altogether.
He also stated that the vision to bring back retro websites is not to fade away the shining trends of today but to give life to certain brands that deal in the specific segment and to give new life to them. Moreover, any trend that rises becomes the norm of the industry, it’s a common and usually occurring thing, so other businesses taking benefit from this old school technique brings no harm to the entire industry, he believed.
How to create such website designs?
One way to create is to ask a website development agency to create t for you since any professional agent who has been in business for a significant amount of time must contain resources that are a pro at technique used some years back. The results will recall a personal connection that customer had with such websites. it might look bored for certain age groups f today, but considering the love of creativity that young blood has in them, the results can be totally a surprise for each of us. Let’s just hope that this new trend of responsive website design brings new life to brands who are struggling in the industry at the moment and provides yet another creative technique to website designers to continue installing magic in what they do best!