Having the right people find your website through search engines creates on-going traffic to your business that you can turn into customers or followers. There are countless search engine optimization (SEO) packages to choose from to create the targeted content that works for your website. They come at many different price ranges. Here are a few features and facts to consider before you take advantage of affordable SEO packages.
Find out if the package you are considering includes in-depth keywords research and analysis. This is vital to a good SEO strategy. Understanding the right keywords to build your content around is what attracts the specific audience you’re looking for. Analyzing the keywords that people are using on search engines sets the focus of the content for your SEO strategy.
Customized and detailed reports are also important to choosing an affordable SEO package.
You want to know if your content and keywords are working. A good report will show the keywords people are using to get to your website. Analyzing these reports will help you focus on the keywords that are working. Depending on your business or website, the keywords your audience is using can change. Detailed reports will reveal these changes so that you can stay on top of creating content built around this.
Having a committed account manager that is focused on your goals and needs is vital. A good account manager will be in consistent communication with you and will be able to answer all your questions. They should also provide guidance and suggestions based on your goals and budget. While they are responsible for managing your account, they should also provide a way for you to manage your account online.
Building credible links back to your website is also important when choosing an affordable SEO package. Search engines love this, and it shows credibility for your website. This might be listed as “link building” or “backlinks” in an SEO package. You may also see details referring to “white hat” strategy, which means quality content, making sure your website is mobile-friendly, using descriptive meta tags and focusing on a human audience. Meta title optimization or meta tag optimization is important in this area. These are short, descriptive lines or words that summarize a page or blog post on your website. It lets visitors know what that particular section of your site is about.
Another feature to look for is duplicate content analysis. This simply makes sure any content that is created for your website is not duplicated somewhere else online. You want original content for your website and original content linking back to your website. Google Analytics is a great way to examine what sections of your website are attracting traffic. It also reveals where your visitors are coming from. So, choose an SEO package that includes a Google Analytics account setup. This can be done so that it links to your website and tracks all activity on your site.